“Smarketing” - Aligning Sales & Marketing for Business Growth

If you work in retail sales, e-commerce sales, Inside Sales, Field Sales, Channel/Partner Sales, Digital Marketing or are you an SME with a need to grow Sales then this talk is for you.   Register Now - Registration Required


 1st June 2017: 6pm – 7.30pm Portershed Galway   


                                                                  Smarketing Flyer

Today’s consumers & enterprise customers are better informed about their desired purchases than ever before. To maximise sales to these buying groups, companies need highly skilled sales & marketing professionals who understand that there is a new world order: “the customer is truly the king/queen”. Learn how modern sales & marketing business processes have evolved, the skills your people need to succeed & thrive in today’s omni-channel (mobile, desktop, phone, in-store) buying world and how some companies are doing this in practice.

 Jeanne Hopkins

Keynote Speaker: Jeanne Hopkins, Chief Marketing Officer Ipswitch

Jeanne Hopkins is a very accomplished writer, advisor and speaker on Sales and Marketing topics. Jeanne co-authored “Go Mobile”, a top-selling mobile marketing book on Amazon.com. Jeanne serves on the Advisory Boards of the Sales Lead Management Association and as the Co-Chair of the MassTLC Sales and Marketing Group in the USA.

Jeanne has won several industry awards for her achievements as a marketing leader and was most recently named to CRN’s 2016 Power 100, an elite subset of the annual Women of the Channel list. Additionally, Jeanne has been honoured 4 times by the Sales Lead Management Association (SLMA) as one of the 50 Most Influential Sales Lead Management professionals. She was also named to their 40 Most Inspiring Leaders in 2015, and 20 Women to Watch five years in a row, most recently in April 2016.

 Prior to Ipswitch, Jeanne held executive marketing roles at HubSpot, SmartBear, Marketing Sherpa, Continuum Managed Services, and MEC Labs.  

Jeanne will then join a panel of speakers. The panel is a combination of experts in sales and marketing and indigenous companies who have a need for sales to grow.

Jeanne Hopkins                                                           Frank Cashman 

 Software Sales - Jeanne Hopkins, Ipswitch                               Indigenous Company/ Entrepreneur - Frank Cashman, Anecto Ltd

Donal Vaughan                                                              Smarketing Images

Retail - Donal Vaughan, Vaughan Shoes                                        Hospitality & Tourism - Sinead Cassidy, Galway Racecourse

  John Conlon - Google                                                            Fergal O'Connor

Digital - John Conlon, Google                                                    Fergal O Connor, CEO, Buymedia.ie will MC the evening. 


For more information on the development of a Sales Professionals Network for the west Sales Professionals Network

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