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Sales Professionals Network Events


Events & Resources

Check out webinar recordings and handouts from recent events!

Sales Professionals Network Business Breakfast Event

Grow your sales using consumer psychology!

With expert speaker Dr. Denis O'Hora

Denis is an experimental psychologist and behavioural scientist. He's an Associate Fellow of the Psychological Society of Ireland, a Fellow of the Association for Contextual Behavioural Science and a member of a number of other psychological societies. Denis O'Hora is the course director of the MSc in Consumer Psychology and the Postgraduate Diploma in Consumer Behaviour and Analytics at NUI Galway.

PLUS learn about funded sales training available from NUI Galway, GMIT, Galway Executive Skillnet, ITAG Skillnet, GRETB, MSLETB and more...

To view the recording of the SPN Business Breakfast Event, please click here:


The Sales Professionals Network hosted a webinar on networking for Sales on 16th September with expert speaker Kingsley Aikins from The Networking Institute. Kingsley provided great insight and advice on how to build and expand your network and how to reach one's full potential through networking. 

You can access the recording of the webinar here: 

Visit The Networking Institute website for more great tips on networking!

The Future of Sales:  Free Business Breakfast 7 November 2019

The Sales Professionals Network, an initiative of the West Regional Skills Forum hosted a Business Breakfast on ‘The Future of Sales’ in the Maldron Hotel, Sandy Road Galway at 7.30am on Thursday 7th November 2019. 

 This event, in partnership with the Galway Chamber of Commerce was an exciting opportunity for sales professionals, and for businesses based in the West, to learn from those at the cutting edge of sales, globally and in Ireland.

For more information see link to presentation here. 

See  the event on youtube

Founder Sales Business Breakfast Brainstorm 

Held on 26 November 2019 in Portershed Galway. 

Facilitators: Jonathan Levie (NUI Galway), John McArdle (Channel Mechanics), Denise Rocks (West Regional Skills Forum) 

The aim of the event was:

    • To identify key skills needs for possible Founder Sales course module development 
    • To support peer learning between business founders and salespersons in the West Region 
    • To offer a networking opportunity for entrepreneurs of the West Region 
See Youtube video on The Two Most Important Rules of the Sales LifeCycle! 


 Content Creation to Maximise Sales During Turbulent Times

Thursday, 23 April 2020, 10am

3 West of Ireland based B2B and B2C companies on how to:

  • Create Content for Online Sales during challenging economic circumstances.
  • Be ready with the right content and a skilled team in place for when the market restarts.
  • Overcome obstacles in content creation for direct & indirect sales teams.

See Presentation Slides here:

Using 3D Digital Tools to Make Sales

Expert speaker Boyan Grigov takes the Sales Professionals Network members through a series of options to showcase products online. 

Sales Storming - Speaker presentations - July 2020

These sessions are not recorded as it's a safe space for companies to share issues they are facing. However each session has a key speaker, and the presentations can be found here:

July 8th 2020

Darragh O Connor, Director of Corporate Sales - Glenlo Abbey/Harbour Hotel

July 15th 2020

Noreen D'Arcy (D'Arcy PR & Marketing) & Fergal O' Connor (BuyMedia)

July 22nd 2020

Horkans Garden Centre & Essential Food Trails

July 29th 2020

Jamie Ralph Consulting slides

Marketing & Sales Strategy Alignment

NUI Galway and Galway Executive Skillnet partnered to bring this insightful webinar from guest lecturer Ruairi Conroy, VP Global Sales at Siteminder.

Along with extra guidance from John McArdle, VP Worldwide Sales at Channel Mechanics, and Chair of the Sales Professionals Network

Pitfalls to Avoid When Launching or Scaling an International Channel’ webinar: The full 1 hour recording is available to view directly here   

Or for faster or more selective viewing these individual clips cover the main topics:

  1. 5 Common Pitfalls When Launching Your Channel 6 minshere
  2. Where Established Vendors Scaling their Channel Come Unstuck 6 mins: here
  3. What A Solid Channel Strategy and Plan Look Like 6 mins: here
  4. The Skills and Profiles Needed to Build/Scale a Channel 6 mins: here 
  1. Top Tips for Building Your Channel Right, First Time 2 mins: here 

The MEDDIC Sales Process

 A great methodology to ensure we know the “Main Economic Buyer”. This can be anyone from a CEO to CFO in todays climate rather than a line of business owner, procurement team (who are rarely the main economic buyers – but they have to ensure their formal process is adhered to) or technical people (technical people usually only influence / recommend – unless the purchase can be made on a credit card they often don’t have such authority to make the final purchase). It’s just a framework – it may seem heavy but you can create your own templates / questions to drive conversations for each letter in MEDDPIC and ensure you have an answer for each. 

What-is-the-MEDDIC-sales-process.docx (size 299.3 KB)

Storytelling for Sales 

This intriguing workshop helps professionals to understand what a story is, how and when to use it to increase sales!

The course presentation can be found here:

Storytelling-for-Sales-Professionals-.pptx (size 1 MB)

Additional handouts from the course can be found below:

Storyfile---Blank-copy.xlsx (size 20.9 KB)

How-stories-help-excel-sheet.xlsx (size 10.7 KB)

Your Future In Sales

2nd February 2021

This exciting event featured panellists from industry highlighting the opportunities available in sales, along with personal stories from career changes in the West who made the leap into successful sales careers!

Sales courses in the West Region

Companies with a significant sales function in the West Region