Content Creation to Maximise Sales During Turbulent Times

23 April 2020 

While businesses react to the COVID-19 crisis, challenge also creates opportunity. The only way your buyers can buy right now is digitally – it’s more important than ever to give them engaging content to generate sales leads. Hear from three West of Ireland based B2B and B2C companies who are adapting to the new economic situation on how to:

  • Create content for online sales during changing economic circumstances
  • Be ready with the right content & a skilled team in place for when markets restart
  • Overcome obstacles in content creation for direct & indirect sales teams

Speaker Bios

Speaker 1: John McArdle, VP Worldwide Sales Channel Mechanics

Short Bio: John leads up the worldwide sales for Channel Mechanics, an indigenous company which offers a digital SaaS platform to allow companies from any industry sector sell their offerings via B2B channel partners.

Speaker 2:  Oleh Lototskyy, Director of Operations, The Knot Worldwide

Short Bio: Oleh led the establishment of The Knot Worldwide office in Galway and leads a large team of content creators which is used to “sell” the rich offerings the company provides to its target buyers.

Speaker 3:  Fergal Lyons, Co-Founder/COO InsideOutSales

Short Bio:  Fergal has worked in global product sales and marketing roles for Symantec and has a deep understanding of both direct and indirect sales go-to-market models. He recently co-founded InsideOut Sales which offers “Sales-As-A-Service” to companies that wish to scale and don’t have sufficient in-house capability or capacity.


You can sign up for the webinar through our partner, the Galway Chamber of Commerce: