Digital Content Creation for Turbulent Times

24 April 2020 

The COVID-19 crisis brings challenges for businesses-  it also creates opportunities! Digital buying is the only option – engaging content to generate sales leads is more important than ever. To support businesses, the West Regional Skills Forum Sale Professionals Network partnered with the Galway Chamber of Commerce to put together an interactive 3-person expert panel. Almost 100 people signed up to hear from three West of Ireland based B2B and B2C companies who are adapting to the new economic situation on how to:


  • Create content for online sales during changing economic circumstances
  • Be ready with the right content & a skilled team in place for when markets restart
  • Overcome obstacles in content creation for direct & indirect sales teams



Speaker Bios

Speaker 1: John McArdle, VP Worldwide Sales Channel Mechanics

Short Bio: John leads up the worldwide sales for Channel Mechanics, an indigenous company which offers a digital SaaS platform to allow companies from any industry sector sell their offerings via B2B channel partners.

Speaker 2:  Oleh Lototskyy, Director of Operations, The Knot Worldwide

Short Bio: Oleh led the establishment of The Knot Worldwide office in Galway and leads a large team of content creators which is used to “sell” the rich offerings the company provides to its target buyers.

Speaker 3:  Fergal Lyons, Co-Founder/COO InsideOutSales

Short Bio:  Fergal has worked in global product sales and marketing roles for Symantec and has a deep understanding of both direct and indirect sales go-to-market models. He recently co-founded InsideOut Sales which offers “Sales-As-A-Service” to companies that wish to scale and don’t have sufficient in-house capability or capacity.

Missed the webinar?

Watch the recording below

Or access the presentation here