Government of Ireland
Regional Skills

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Free Digital Advertising Webinar for Retailers on 25th May!

10 May 2021 

The Free Digital Advertising Webinar will take place on Tuesday 25th May from 10am-12pm.


To register for the event click here

This workshop has been designed specifically with retailers in mind. It will provide an overview of the latest digital opportunities and innovations and their role in respect of eCommerce, digital marketing, and customer experience. The presenters will use relevant case studies and provide practical actionable learnings for Irish retailers. 

Event Schedule

  • 10:00am - 10:10am: Opening Address: Arnold Dillon, Director, Retail Ireland
  • 10:10am - 10:20am: IAB Ireland welcome, overview of eCommerce opportunity and intro to webinar: Suzanne McElligott, CEO, IAB Ireland
  • 10:20am - 10:35am SEARCH: Learn how SEO can maximise traffic to your business and boost your ranking in your retail segment: Issy Chappel, Agency Development Manager, Ireland, Google Customer Solutions
  • 10:35am - 10: 50am DISPLAY: Boost awareness and visibility of your online retail offering with targeted Display advertising: Doug Farrell, Group Head of Digital Strategy, DMG Media Ireland
  • 10:50am - 11.05am DIGITAL AUDIO: Learn about the latest digital advertising opportunity matching the impact of radio with the data and targeting of digital to localise your retail offerings: Rob Timony, Business Director, Audio X.
  •  11.05am - 11:20am VIDEO: Understand how video builds retail brands, helps to personalise your retail experience, showcase new products, share your staff expertise: Mark Corrigan, Commercial Director, Packed House
  • 11:20am - 11:35am CONTENT/NATIVE: Gain deeper engagement with online customers, engender trust in your retail business and build loyalty through content marketing. Mark Whyte, Director of Brand Partnerships, Reach plc
  • 11:35am - 11:50am SOCIAL: Create a compelling customer journey, sell through social channels, amplify your customer service online: Meabh Connellan, Strategy Director, Dentsu Ireland
  • 11:50- 12:00 Questions and Close

To find out more about the event, please visit the Retail Ireland Skillnet website