Government of Ireland
Regional Skills

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Stories & Storytelling for Sales Professionals

2 December 2020 

Stories & Storytelling for Sales Professionals

A 2-hour Masterclass that will demonstrate how stories can help you on 10 December 2020:  9.30am - 11.30am.  To register see link

  • Build trust,
  • Increase influence
  • Simplify complex ideas
  • Capture audience attention
  • Strengthen social fabric of your team when working remotely


You will learn:

  • What a story is and what it is not
  • How stories impact the brain and how that helps us communicate more effectively
  • The component parts of effective stories
  • How stories help bridge gaps in communication
  • The 4 stages of the story finding process
  • Where to find stories (you have hundreds of them)
  • How to create a story file
  • How to collect, place, craft and edit stories
  • The 5 + 1 stories Sales professionals must have.